On May 17 at the Billboard Music Awards, H&M revealed its 2015 designer collaboration would be with Parisian luxury fashion house Balmain under the creative directorship of talented designer Olivier Rousteing. The announcement took place during the red carpet arrivals when Rousteing showed up with models Kendall Jenner and Jourdan Dunn wearing two of the looks from the upcoming Fall collection.
Both H&M and Balmain quickly jumped on social media to confirm the upcoming collaboration posting photos from the Billboard Music Awards fittings and a quick video on the designer's Instagram account which received over 25K likes. As the #BBMA's were trending on Twitter, fans also joined in the movement using the hashtag #HMBalmaination which quickly blew up and became the next trending topic on social media.The post H&M announces Fall collaboration with Balmain appeared first on Fashion Development Group.